Marketplaces vs brand.com an eCommerce Perspective
Again this article got nothing to do with whoever I’m employed with in the past, present or future. Solely my own thoughts after a refreshing Friday morning run.
1. Recent conversation with associates brought me to write about this topic.
2. Marketplaces here refer to Lazada, Shopee, Amazon, Ali and JD while brand.com is a brand owning their own ecommerce site.
3. My previous thinking was shaped around brands should not go into marketplaces else it will dilute the brand which had been built for ages.